Learn digital marketing the way a real business builds it — create content with AI, build websites and Shopify stores, run Meta Ads, grow through WhatsApp Business, and master SEO.
A practical 16-week programme that takes you through the complete digital marketing journey — from AI-powered content creation to websites, Shopify, Meta advertising, WhatsApp Business and SEO.
Content creation, websites, Shopify, Meta advertising, WhatsApp for business and SEO — built in the order a real business builds them.
Build recognised credentials across AI-powered content creation, WordPress, Shopify, Meta advertising, e-commerce, WhatsApp Business, SEO and professional development.
Understand the marketing funnel, how businesses acquire customers, advertising principles, content planning and digital marketing foundations.
Simplilearn · CertificateCreate marketing visuals and content using AI image generation, advertising design principles, copywriting and content calendars.
Simplilearn · CertificateBuild a business website with WordPress, create conversion-focused pages, add forms and WhatsApp click-throughs, and launch a live site.
Yoast · Certificate & BadgeBuild a Shopify store with products, collections, payments, shipping, trust signals and essential e-commerce setup.
Alison · Learner RecordSet up Meta Business Manager, understand campaign objectives, create ad campaigns and develop creative designed for performance.
Meta Blueprint · BadgesManage e-commerce operations, product catalogues, COD, margins, customer service and WhatsApp Business workflows.
Alison · Learner RecordLearn search intent, keyword research, on-page SEO, local SEO, Google Business Profile, Search Console and Analytics.
Alison · Learner RecordLearn prompt structure, brand voice, generating ad copy variants and comparing Claude, ChatGPT and Gemini for marketing tasks.
Alison · Professional DevelopmentUnderstand digital citizenship, phishing, social engineering, account protection and privacy when managing advertising assets.
Alison · Professional DevelopmentDevelop a one-page case study, CV and LinkedIn profile while learning how to present your website, store and marketing work.
Alison · Professional DevelopmentPrepare for interviews, explain campaign results, discuss portfolio work and understand pricing for marketing services.
Alison · Professional Development